Resource Library
Calendar
Career Management
Community
About The AMA
Search
Close Search
Try Advanced Search
Go
Login
Close Login
Email Address
Password
Not registered?
Forgot Login?
Go
Academic Resource Center
ARC
Teaching
Research
Service
Career
Connections
Additional
content areas
Marketing Boot Camp: Des Moines, IA
Branding Boot Camp: Raleigh/Durham, NC
Building an Effective Market Segmentation- A Research Roadmap: San Diego
View More
Community
Email
Print page
Additional Resources
ARC
: Additional
AMA MarketingPower.com Resources
- Resources from the practitioner side of AMA
AMA Definition of Marketing
- Robert Lusch unveiled the new AMA definition in 2004
Art and Marketing
- Film, fiction and the literary as it relates to the marketing field
Historical Resources
- Pointers and resources on how we got here, across the decades
Marketing Humor
- Links to the hilarious side of marketing. Well, amusing at least
Legal and Ethical Aspects
- AMA code of ethics, intellectural property, teaching ethics
Open Content
- An academic movement with a goal of open access to scientific content
Various Additional Links
- Various links to additional and uncategorizable resources of interest
<script type="text/javascript" language="JavaScript" src="http://rotator.adjuggler.com/servlet/ajrotator/321071/0/vj?z=ama&ch=320258&dim=320229&pos=1&md=2635320417261332&abr=$scriptiniframe"></script><noscript><a href="http://rotator.adjuggler.com/servlet/ajrotator/321071/0/cc?z=ama&pos=1"><img src="http://rotator.adjuggler.com/servlet/ajrotator/321071/0/vc?z=ama&ch=320258&dim=320229&pos=1&abr=$imginiframe" width="160" height="600" border="0" alt="" /></a></noscript>
Home
Join/Renew AMA
Content Partners
Sponsorship and Advertising
Help Center
Contact Us
About Marketing Power
Sitemap
Privacy Policy
RSS
Powered by the American Marketing Association | Copyright © 2008 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.